Think Partnership is an interactive performance-based marketing company focused on delivering value through its Internet ad distribution platform, interactive direct marketing, and online advertising agency model. The company’s patent-pending ValidClick technology is currently the only real-time click fraud protection technology available in the market. Think leverages ValidClick to protect its ad network, penetrate affiliate marketing, and provide a tool for weeding out the risk of click fraud, which is estimated at 13-14% of overall traffic on cost per click (CPC) advertising networks. There is some nice momentum building, as evidenced by Oversee.net’s use of the ValidClick protected platform to operate revenue.net. Further, vendors such as AdMarketplace.net are licensing ValidClick technology for third-party validation of click fraud, while Microsoft has also signed up ValidClick protection for its first affiliate program in its new Microsoft-branded Affiliate Network. The company’s affiliate business products include affiliate management program MYAP and remarketing technology Second Bite.
Think’s network reach served over 118 million searches and witnessed 2.6 billion impressions and 61.5 million clicks in April 2007. Additionally, the company also serves the Internet marketing space through Direct and Advertising segments. Built around innovative technologies and high growth advertising networks, he Network segment provides Think with a competitive advantage. It includes click fraud protection technologies and shopping cart recovery technologies. These proprietary technologies, together with pay per click (PPC) and cost per action (CPA) advertising networks and affiliate management programs, position this segment as the primary growth driver for the company, in our view.
The Direct segment, which recently merged with the Consumer division, offers lead generation services and online dating and education sites. The direct segment provides lead generation services by maintaining registration databases for high demand demographics such as expecting mothers and new parents. It has merged with the Consumer segment to include web properties, offering dating and education services. The Consumer segment was recently available for sale, but management, encouraged by its improving performance, decided to retain it.
The Advertising segment provides traditional and online advertising services, a source of inventory for the company’s network. Its search engine optimitization business under Market Smart Interactive(MSI), earlier WorldMall.com, laid the foundation for the company and was the principal revenue earning business until 2005. However, MSI went through a significant decline due to competition in 2006. It has now been combined with the traditional advertising business under Market Smart Advertising. The segment also includes Catamount, Hispanic Unido and the newly acquired Web Diversity.
Think’s client list includes several highly recognizable brand names in the Internet space, including Microsoft, Yahoo!, eBay, Dish Network, Amazon.com, and Intuit. Yahoo! and Intuit have adopted the company’s affiliate tracking software MYAP over products from existing partners such as ValueClick. Think Partnership has built a portfolio of innovative technologies through a selective acquisitive strategy. Going forward, the company’s strategy is to leverage its flagship products to penetrate major corporations in the affiliate marketing industry, and to capture benefits from integration of acquisitions through the creation of differentiated services, cost reductions, and incentives.
Think’s network reach served over 118 million searches and witnessed 2.6 billion impressions and 61.5 million clicks in April 2007. Additionally, the company also serves the Internet marketing space through Direct and Advertising segments. Built around innovative technologies and high growth advertising networks, he Network segment provides Think with a competitive advantage. It includes click fraud protection technologies and shopping cart recovery technologies. These proprietary technologies, together with pay per click (PPC) and cost per action (CPA) advertising networks and affiliate management programs, position this segment as the primary growth driver for the company, in our view.
The Direct segment, which recently merged with the Consumer division, offers lead generation services and online dating and education sites. The direct segment provides lead generation services by maintaining registration databases for high demand demographics such as expecting mothers and new parents. It has merged with the Consumer segment to include web properties, offering dating and education services. The Consumer segment was recently available for sale, but management, encouraged by its improving performance, decided to retain it.
The Advertising segment provides traditional and online advertising services, a source of inventory for the company’s network. Its search engine optimitization business under Market Smart Interactive(MSI), earlier WorldMall.com, laid the foundation for the company and was the principal revenue earning business until 2005. However, MSI went through a significant decline due to competition in 2006. It has now been combined with the traditional advertising business under Market Smart Advertising. The segment also includes Catamount, Hispanic Unido and the newly acquired Web Diversity.
Think’s client list includes several highly recognizable brand names in the Internet space, including Microsoft, Yahoo!, eBay, Dish Network, Amazon.com, and Intuit. Yahoo! and Intuit have adopted the company’s affiliate tracking software MYAP over products from existing partners such as ValueClick. Think Partnership has built a portfolio of innovative technologies through a selective acquisitive strategy. Going forward, the company’s strategy is to leverage its flagship products to penetrate major corporations in the affiliate marketing industry, and to capture benefits from integration of acquisitions through the creation of differentiated services, cost reductions, and incentives.
Thanks Canaccord Adams, June 2007
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