Tuesday, February 20, 2007

Get Rich or Die Tryin

Let me take the pleasure of introducing my dear friend, Rich Hecker, a proverbial entrepreneur by birth. Actually, Rich needs no introduction. He is a fairly well known personality in the digital media circle, having previously co-founded ClickZen Worldwide together with Ruchit Shah, almost seven years ago. Since then, they went separate ways and are currently working together again on an exciting new idea www.mediarfp.com. ClickZen was a boutique ad network that had closed considerable business even in a terrible market. The company was started with just $800 in 2000, and yet managed to close more than a seven figure sales milestone. When ClickZen was founded, both parties were 15 and 16 respectively. MediaRFP is a simple website-based platform connecting buyers and sellers of Internet advertising and advertising-related services with each other via an RFP process. Essentially it is creating a bazaar or flea market for online advertising. Additionally, both advertisers and websites (publishers) can post RFP's for service providers (i.e.Web Design, SEO, Ad Serving). If you think you know enough about Rich, hold on, this is just the beginning. His other baby, http://www.aquamediadirect.com/, is an online interactive advertising company, which Rich co-founded with Tom Doyle, an industry veteran with more than 20 years of sales, marketing and public relations experience. Before joining Aqua Media Direct Tom was CEO of Pivotal Media LLC, a full service sales, public relations, web development, and business consulting company. In the early Internet advertising industry, Tom helped to establish a successful site representation company, Go4Media. Aqua Media Direct hand picks its publishers for their content and audiences, to provide advertisers with pure fluid options for reaching their identified target demographics. Paul Mush is the VP of Sales for Aqua Media Direct. Paul's focus since 1995 has been exclusively on Internet advertising related start-ups. A recent project was creating an online lawyer directory for Nolo Press, the premier consumer legal book publisher. Watch this space for more on Rich and his creative ideas.

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